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Saturday 11 October 2008 GMT
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An Information Resource on Specialist Teas
[News & Archive: Features & Articles Frequently Updated]
Gray & Seddon's Tea News & Archive publishes articles on the contemporary
tea scene. The web pages aim to cover tea-related issues
in both producing and consuming
regions, including market &
trade news
in the specialty and mainstream segments.
The articles are
updated monthly, and we hope the information will prove helpful to those
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For further news & information on specialty teas please refer
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Make The Tea Business newsletter your source of better information on
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TEA ARCHIVE
See past articles on
tea-related issues
Trade News & Tea Archive Monthly Features & Guides
Accounts on the best regions & gardens, including growing & processing
secrets for specialist teas. Tea Tasting Forum: what to look for in green & oolong teas. Tea Briefs:
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BLACK BUD
KEEMUN MAO FENG
[Article from The Tea Business May 2005]
Keemun Mao Feng is one of China's most prestigious specialty black teas.
It has everything; artisan production, origin, limited season and fine
organoleptics. Now solely organically cultivated, it's a tea made only
from hand picked leaf-buds gathered throughout early April, sometimes in
March, and produced in the tiniest amounts. Why the Chinese continue to
produce such high quality black tea is something of a
mystery since they don't drink it themselves. Maybe it's simply to show
the world they can.
Appellation d'origine
Keemun Mao Feng is probably the most attractive black tea ever made.
It is one of a small number of "fermented" leaf-bud teas still produced
by the Chinese using traditional hand-and-pan methods. A genuinely special
gongfu tea with a small artisan production, appellation d'origine and
long tradition. Keemun Mao Feng is instantly recognized: a wiry tippy leaf, its
aroma is pure keemun. It is now almost exclusively a certified organically
grown tea as well, regularly monitored by the Swiss Certification Service,
Institut Fur Marktokologie. It's a beautiful lea-bud that is quiet possibly
the forerunner to the compact, heavily rolled 'factory' keemuns drinkers
are familiar with today - the renowned Hao Ya teas and gongfu grades, which
are largely believed to have originated within the Qimen area during the
mid 1870s. This was the time when the Qimen producers were searching for
an outstanding black tea to sell to the West. They used local tea stock,
a repertoire of fragrant teas from which to make fermented whole-leaf and
leaf-bud blacks. Not surprising they should conjure a highly fragrant
style of black tea without oolong lineage. Several kinds of keemun
leaf-bud teas exist which are similar in character to the Mao Feng tea.
All are produced in parts of Qimen and surrounding areas, with production
volumes of the top Mao Feng grade around 50,000 kg yearly. These have yet
to be made in quantities large enough to interest foreign buyers. Mao
Feng leaf-bud has become more popular over recent years when like so many,
costly low-volume teas, the incentive for growers to maintain production
is waning. But for the Qimen tea-men it's a valuable tea commodity,
selling at US$50/kg wholesale with international earnings of more than
US$2.5m. Known locally as Qi Hong Mao Feng, it's a tea the Chinese
don't drink. And no one else can, nor indeed wants to make. Keemun
Mao Feng is an expensive tea to produce. It requires knowledgeable
harvesters and tea makers who understand the merits slow fermentation
and the keemun black tea process. Keemun leaf buds start to protrude from the
tea-table in early March. Buds are harvested from the end of the
March and into April. Bud harvesting is slow and skilled work, needing
dexterity and concentration. Leaf processing follows the ways of old-style
Chinese gongfu black tea making. A long and cool process unlike modern
manufacture of mass produced black teas. Mao Feng leaf-buds are sun withered by
layering them across reed mats in a similar way to oolong tea. Tea fermentation
follows with firing and much rolling-shaping. Each stage imparting new flavours
which ultimately gives rise to a sensational whole-bud black tea. It should also
be mentioned that Mao Feng is made from the unusual Qimen tea variety. A variety
naturally high in terpenoid ingredients which impart a flowery, mellow fruit
character to the tea. Most Chinese tea varieties have a terpene index (ratio of
geraniol to geraniol plus linalool) of about 0.1, e.g. Fujian varieties. Assam
teas are nearly 1.0 on this scale. Qimen county's keemuns and the Mao Feng lie around
0.8. This unusual proportion of terpenes gives rise to a class of black tea with
some special and heavily aromatic qualities.
Sencha's buds of pure colour
At a time when sencha takes all the limelight, especially as the shin-cha promotions
get fully underway, there seems little thought for other great Japanese teas. But other
great teas there are, and mecha or Bud Tea, is one of them. Mecha is one of those teas
which make up the Japanese spring calendar. Always somewhat aloof, it's a tea that seems
to have lost favour with makers and sencha drinkers. Known to older tea drinkers for its
colourful greenness, peculiar fragrance and sharp flavours, it's a tea, which once tasted,
isn't easily forgotten. These days, sadly, mecha isn't widely produced for sale and has
therefore become something of a rarity on teashop lists and restaurant menus. Its name
derives from its leaf origin, 'me' meaning bud in Japanese. Leaf buds in abundance are
needed to make this specialty green tea. Mecha is harvested as a first-of-spring tea just
as the new sencha shoots start to pick up mass. These buds are processed with some
care and like fine sencha with steaming, low temperature drying and extensive rolling.
Mecha is made from a collection of leaf tips and sometimes stems of spring leaf-buds.
These might be processed as a distinct harvest or collected from the ichi-ban sencha
sortings. Leaf-stem inclusions may occur especially if the amount of high grade mecha
is limited. This is unlike kuki-cha processing, which is a blended mix of stems and leaves
coming from many sortings. The finest mecha is graded somewhere between gyokuro and sencha
in quality, although in appearance it may seem similar to a konacha, or even a blended tea.
Mecha is renowned for its depth of flavour, at times considerable astringency and sharp
bitter-green aftertaste. The distinctive, sharp flavour of mecha is well understood by
tea connoisseurs and is often regarded as being as good as quality grades of ichi-ban
sencha. The best mecha displays some of the finest aromatic qualities of Japanese green
tea: distinct high green fragrances. Colours of mecha are bold. Quite unlike any
sencha or gyokuro; clear with a soft, glowing yellow appearance. Specialist sushi
restaurants, more usually
referred to as Agari, use top quality mecha served with their food. Owing to the strong
often bitter-astringent tasting qualities of mecha, it is a good tea to drink immediately
following meals to cleanse and regenerate the palate.
Peculiar green
Mecha is most often prepared as a warm tea. Infusions of very short duration provide the
best teas. Otherwise sharper, heavier and much greener flavours dominate the cup ? much
greener green tea not to everyone's taste. With hotter and longer infusions too mecha
has a tendency to form cloudy infusions. This does obscure the tea's truly unique colour,
so care with steeping is essential. Water for mecha is also a major concern. Mecha is best
prepared with low mineral salt waters (total salts ideally under 160mg/L). Lengthy
infusions with high salt water will make terribly bitter tea; mecha is known for this.
Typically, mecha teas are prepared with about 5g of leaf to 300cc of water at 75deg C.
This amount of leaf should be infused for half a minute: shorter if the water is hotter.
Mecha tea of this kind is not bitter-astringent, but has a pleasant dry, bitter-sweet
aftertaste. These are heavier teas with a more astringent green flavour than most sencha.
Mecha has a peculiar smell too, which sets it apart from sencha. Higher floral notes
are there partly, with other more familiar sencha fragrances. But there are other
volatiles too, not so subtle, which give rise to a green tea with an aroma profile which
is quite extraordinary. The very bold luminescent greens are an important characteristic
of high quality mecha. The tea's bright green colours are the result of its leaf-bud
origins, which are packed with chlorophylls and flavonoids retained after its timely steaming.
For further information on Trade News & Tea Archive, or
The Tea Business newsletter contact Gray & Seddon
NEWS & ARCHIVE ENQUIRIES
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Emperor Qianlong's Long Jing fetches highest ever auction price
It is a longjing tea producer's dream to be honoured the best seasonal price
for their tea. Now it seems equally true of rival Chinese businessmen trying
to outbid each other in the stakes for the highest price ever recorded for tea
on the famous 'top-ten list'. The pu'er world is used to record auction
bids. It's not uncommon also among oolong speculators. Rarely does a green
tea accrue such big numbers. Unless that is you're talking about longjing.
In Shanghai it was reported that a local businessman bought at auction in
Hangzhou, a mere 100 grams of longjing tea for a staggering 145,600 Yuan
(US$17,470) on the 18th April. All the more bizarre since the purchase
was made almost certainly two weeks after the main Qing Ming harvest, a
key date in the longjing tea calendar. The starting price for the tea was
set at a dizzy 80,000 Yuan after the tea was evaluated by Hangzhou experts
as the best of the 2005 West Lake Long Jing production. The lot apparently
derived from only twelve tea trees that were originally planted for Emperor
Qianlong during the Qing Dynasty. The tea was processed at Long Jing Village
by the region's 1999 longjing tea champions, Mr Sheng Weigen and his brother
Sheng Yaomin. Longjing tea is regarded as the top green tea in China.
The only genuine source coming from areas surrounding the town of Hangzhou.
The total output by value of the tea from Hangzhou reached one billion Yuan,
or US$120m, in 2004, which accounted for 8% of the country's total output by
value, according to official statistics. Most of the top longjing is not
consumed locally but is shipped to nearby Shanghai, Hong Kong and increasingly
the USA and Europe.
GT catechin lowers
prostate risk
Green tea catechin reduces prostate cancer risk.
That's the finding from a year-long research study
at the University of Parma in Italy
The much neglected field of men's health and prostate cancer in particular,
received a minor publicity boost in May when Dr Saverio Bettuzzi reported his
preliminary work at an American Association for Cancer Research meeting held in
California. The researcher believes compounds found in green tea might possibly
prevent the development of prostate cancer in certain men. Encouraged by a growing
interest in green tea catechins and disease prevention, researchers at the
University of Parma in Italy carried out a small human trial studying the
effects of green tea catechin on men with a pre-cancerous prostrate condition,
so-called high-grade intraepithelial neoplasia. Asian regions where the diet is
very rich in vegetable polyphenols and where green tea is consumed in quantity
show lower rates of prostate cancer. The group wanted to test the idea that green
tea catechin could be responsible for the statistics.
The study
Investigators looked at a group of men with the pre-cancerous prostrate condition.
Part of the group were given a placebo, while the other a preparation containing
600mg of green tea catechin each day. The researchers say this is equivalent to
between 12 and 15 cups of green tea a day, which is about two times the average
intake in Asian countries. After one year the trial reported that only 1 in 32,
or just over 3%, taking the catechin preparation developed prostate cancer. By
contrast, 9 out of 30 men (about 30%) treated with the placebo went on to develop
prostate cancer. The researchers acknowledge that the findings possibly represent
the first study showing that catechins of green tea origin have potent in vivo
chemo-prevention activity for human prostate cancer. It was pointed out that
almost 30,000 men in the USA die from prostate cancer every year and presently
there are few options once the disease is diagnosed. It is a much neglected
area of healthcare and one where prevention is the best way to overcome it.
KAGOSHIMA-CHA NEVER
QUITE MAKES THE GRADE
[Extract: An April Satsuma]
Kagoshima-cha, always the first at teashops every year and always a disappointment
to fine sencha drinkers. But like all sencha enthusiasts, the arrival of the first
tea of a new season is always a welcome sight.
Kagoshima, still referred to by its old name Satsuma, lies to the south-western
corner of the island of Kyushu and is the second largest producer of sencha in Japan.
The climate of the region is highly favourable for tea production allowing five big
harvests stretching from the second week of March until well into October. Because of
this Kagoshima's tea growers can place sencha on the market weeks ahead of most other
producers. Kagoshima-cha therefore arrives at the very start of the new tea or
'shin-cha' season. Every year at this time producers from the region take their
teas all over Japan to promote the first and certainly unusual style of sencha. The
2005 Kagoshima-cha was on sale by the middle of April. Late this year, but earlier
than any other sencha. The flavour of Kagoshima's sencha is often described
appropriately as "tropical". A fitting term for a sencha with a strong green
taste and little astringency. Alas the top shin-cha from this region never lives up
to expectation. Pleasant enough teas in a sense, though not what one would expect
from a shin-cha label, the Satsuma promotion blurb nor the fantastic price. Kagoshima
sencha is made to a needle form, bright-green tamaryokucha-like glossy, with a sweet
green and mild fruity aroma. Infusions of all grades of their sencha lack the
refinements of the teas that follow a week or so later. Colour is a bold and
illuminating yellow-green. Aroma slightly fresh-green, not distinctive and rather
narrow. Lower grades are dominated by their moderately bitter flavours with not much
sweetness - a noticeably deficiency with these early Kagoshima sencha.
On The Market
Unilever, the makers of mainstream teas, Lipton and Brooke Bond PG Tips, has
been held accountable for the dire conditions on its Indian tea plantations.
ActionAid, a UK fair-trade charity protested outside the firms annual general
meeting to draw attention to the poverty among tea plantation workers in India.
The charity says Unilever is profiting from worsening conditions on its
plantations with falling auction prices driving down wages. The charity urges
UK consumers to think carefully before buying tea, but does not advocate a ban
on Unilever tea products. Most of India's tea pickers receive little more than
one dollar a day while working for subsidiaries of multinational food companies.
Unilever's India operations are run through its subsidiary, Hindustan Lever,
which manages plantations in the state of Assam; the largest of India's tea
growing areas with over 856m kg of tea harvested in 2004. Twinings has parted
company with ad agency, Leagas Delaney, only weeks after appointing Chris Rigby
to head its UK marketing. Leagas Delaney had just completed a multi-million pound
marketing campaign supporting Twinings move into the UK's mainstream tea sector
with the launch of "Everyday Tea", helped along by the comic-actor Stephen Fry.
Associated British Food, owner of Twinings, appointed Rigby, a formerly Diageo
marketer, as marketing director for ABF's tea division, which has an annual UK
advertising spend of around GBP4m (US$7.2). The marketing budget for the Twinings UK
operation will increase in 2005. Whittard of Chelsea, the London-based tea and
coffee merchant saw its shares tumble over 25% before recovering on the London
Stock Exchange. The dive in Whittard's share price came after what was referred
to as a 'devastating profit warning'. High street sales over the normally busy
Easter period were down 4% against a year ago: a spectacular turn of fortune on
September 2004, when the company was talking of comparable sales surging at a rate
of 6%. Profit forecasts for 2005 have now been downgraded. Whittard showed a profit of GBP3.3 million (US$5.9m) in 2004 after several years of lackluster
performance.
Whittard's shares recovered slightly to close at 105p, 7/4/05.
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Fukkoku-cha
Old artisan gyokuro making a comeback
[Article from The Tea Business March 2005]
The Japanese use fukko in meanings such as revival, or
restoration of something. Often restoring something of past
merit to its original position or state. And that is what has
happened to one of Hoshino's famous shade-grown tea, gyokuro.
Recipes for old-style gyokuro making can still be found in this
ancient tea-producing region. Still, few people have ever tasted
the fully matured kinds of gyokuro until Fukkoku-cha. Now in its
fifth season it is a popular favourite with gyokuro specialists
both nationally and abroad. Reviving a lost tradition turned out
to be the best thing for this regional tea and for artisan gyokuro all over Japan.
Netto gyokuro
Gyokuro is made from two early spring harvests of shade cultivated tea.
Much of this tea is manufactured in a similar way to sencha with several
minor yet important processing differences at the streaming and drying stages.
The lowest grades of tea which aremade is sometimes referred to as 'netto'
gyokuro. A description which appears on retail lists. This is a much greener,
lighter tea than high grade and matured gyokuro. Netto means boiling water.
This is a reference to the fact that this kind of gyokuro should be prepared
with hotter water (in the way of sencha). The netto teas are often derived from
second harvests or lower sortings and their quality and flavour profile,
though discernibly sweeter than ordinary sencha have fresher greener qualities
which distinguish them from high-grade gyokuro. Netto gyokuro is normally
available by the end of May, or the first week of June and other than a short
settling period there is no maturation involved in the production of this kind of gyokuro.
Consequently it is the cheapest gyokuro on the market and is now being produced
in Shizuoka in large enough amounts for export to Europe and the USA. Tea
derived from an ichi-ban leaf is earmarked for higher, matured grades of
gyokuro. Middle grade gyokuro can be expected to have originated from an ichi-ban
leaf with a settling/maturation period of about one month. These teas are treated
sympathetically by the producer with processing conditions carefully
worked out to bring the best out in the leaf. Their production volumes
are low compared to the netto teas and prices extremely high, especially for
some of the matured gyokuro. Such teas often bear the name Gokujo, meaning
the cream-of-the-crop. In a normal year they are available by the end of June, sometimes
July. At the very top of the gyokuro world are those teas derived from the
first harvest, with some special limited production teas hand-picked. High
grade gyokuro is distinguished by its smaller leaf fractions which are matured
over several months. These teas only come to the market in early autumn.
Some may be kept back until the end of the year to coincide with the lucrative
gift-giving festival.
Ancient books on
the bitter herb
Tea drinking is part of Chinese legend. The divine cultivator Shen Nong discovered
the nature of tea when leaves from a nearby aged camellia tree fell
into his pot of simmering water. So the qualities of tea were
revealed. In pre-history, tea is thought to have originated somewhere around the
south-western areas of China: commonly believed to be present-day Yunnan Province.
There is evidence that the tea plant was being used medicinally and possibly first
cultivated
in Xia times in the fertile province of Sichuan before progressing down the
great river, Chang Jiang and the Yangtze Valley, to spread eastwards and then south.
No written records of this early use of tea exist. Several later records are known though.
In the book Er Ya 'On Trees' written in the fourth century by Ji Dan, a reference is
made of a camellia plant consumed in much early times of (Zhou, 1100BC to 221BC).
The recorder is vague but provides
a statement for tea, describing it as a "bitter herb". It is known that tea was
used as a medicinal plant:
its bitter and refreshing properties thought to cure many ills. In the Warring States
Period of the Han Dynasty (206BC to AD220), the drinking of tea had become commonplace.
Tea was harvested from the wild and traded. From this time onwards many written reports on
tea drinking are found. By the third century tea was being prepared not by boiling
fresh or dried leaves as before, but by using 'processed' tea as well.
Leaves were now heat-dried and
underwent a rudimentary treatment so that it could be stored for months on end.
By the time of the Jin Dynasty (265-420) of the Three Kingdoms Period a written
record on tea culture had emerged. Buddhism had dispersed widely throughout
China and with it the practice of drinking tea as part of its daily ritual.
Tea at this time appears manufactured, with the leaves heated, dried and compressed.
Tea was reduced to a powder in its preparation. This tea was a strong and
bitterly flavoured brew.
Yet it proved popular with Buddhists who drank it to stave weariness and improve
alertness of thought.
Throughout the Northern and Southern Dynasties period of Sui, Tang and Song, tea
drinking was transformed and hugely popularize by many informed authors. Lu Yu of the Tang period
(618-907) is widely acclaimed with writing the first general
treatise on the subject of Tea. His Book of Tea, or more generally known now
as The Tea Classic, is known today by millions of tea enthusiast all over the
world. Allegedly taking twenty years of research to complete the work, it covers
important aspects of the origins of tea, cultivation and preparation of that
time. Yu was also a tea master and his writings concerned challenging aspects of
tea processing technique, water
quality and tea preparation. Subjects of concern
to connoisseurs today. As ordinary people began to take up the habit of
tea drinking it lead to the spread tea-houses. The culture of which
transformed every aspect of Tea including important developments in
stoneware pottery and porcelain.
Tea drinking became a social pastime and an art with the practice extending
throughout China and beyond
the Kingdom's borders. In the late Tang period tea was processed into compressed
cakes and bricks, not so dissimilar to the pu'er teas known in Yunnan today. This tea
had strong, earthy qualities which stored well in dry conditions.
During the Song Dynasty (960-1279) tea became a necessity of life. The period is
known for its own 'Tea Emperor', Hui Zong who is thought to have written
a treatise on tea called "Da Guan Cha Lu". Tea in Hui Zong's time was an
elaborately processed brick tea, which was powdered before drinking and made
by boiling and whipping. This tea culture prevailed
for hundreds of years until Ming, when the culture of leaf steeping
supplanted the old ways.
For further information on Trade News & Tea Archive, or
The Tea Business newsletter contact Gray & Seddon
NEWS & ARCHIVE ENQUIRIES
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Ten Ren pays the
auctioneer's price
A Taiwanese oolong fetches US$14,839 a catty at auction
An oolong tea auction held in Taiwan by the Ministry of Agriculture prior to the
Chinese Lunar New Year set a new record for the highest price ever paid for a
Taiwanese tea. The tea lot, which established the historic price, was a Ching-hsin
Oolong produced at the Meishan gardens in Jia-yi county. The bidder was Mr Lee
Sheng-chih, chairman of the Taiwanese tea company, Ten Ren.The auction price set
for the tea was about US$1000 for a catty or 500g. However Lee's bid amounted to
NT$460,000 (US$14,839) for the tea, setting a new high for a Taiwanese oolong.
According to local reports the oolong was divided, half being presented to
President Chen Shui-bian, while the remainder was exhibited at the Tien Fu
Tea House (Ten Ren's mainland business) on Wangfujing Street, Beijing.
After a tour of exhibitions all over
China the high-valued oolong will then be moved to the Tien Fu (Ten Ren) Tea
Museum in Fujian Province for permanent preservation there. Tastings of the
oolong were apparently made prior to the auction by Lee Yueh-feng the 25-year-old
heir-apparent to Ten Ren empire. Lee junior commenting that each sip of the Ching-hsin
Oolong was worth around NT$2,000 or US$65.00. Jia-yi's Ching-hsin Oolong is not
however the highest price ever paid for an oolong tea. That honour goes a tea from
the Anxi region of Fujian. There a single gram of a highly rated Anxi Tieguanyin was reported
auctioned in 2004 for a record a price of 180,000 Yuan, amounting to a staggering
US$258,000 a kg.
Taste the difference with a matured Gyokuro
Amino acid and polyphenol ingredients important to the colour, aroma and taste
of artisan gyokuro have been studied over the years. The main differences
between 'fresh' and matured, low and high grade teas are now becoming apparent
(see table, The Tea Business, March 2005). Understanding how such flavours arise from
shade cultivation and
processing still remain one of the key challenges in gyokuro production.
The high levels of amino acid distinguishes gyokuro from all other classes
of tea, and is an important factor in grading and pricing. Three kinds of
gyokuro are recognized: (i) high-grade gyokuro derived from the first harvest,
undergoes moderate to lengthy maturation (3 months minimum),
(ii) middle-grade gyokuro derived from the first harvest, undergoes short-time
storage (one month), (iii) low grade gyokuro often called netto, derived from
a second round of cropping, usually larger leaf fractions, teas are settled but
no maturation involved.
SHANTOU OOLONG DRINKERS TURN TO PU'ER
[Extract, The Tea Business April 2005]
Guangdong Tea Society has declared that pu'er tea in the province is now more
popular than oolong. Vice-chairman of the tea society, Chen Guo-ben, said that over
recent years sales of pu'er tea have overtaken those of traditional oolongs, for which
the province is equally famous. Guangdong is known for its unique light and fruit
styles of Shantou Oolong: teas which rarely make it to the international scene.
Traditionally pu'er is drunk by older tea drinkers in Guangdong and is renowned
for being gentle
on the stomach, as well as being believed to help people lose weight. But the
reasons for pu'er's sudden popularity in Canton is the belief that older
pu'ers increase in value.
Guangdong Tea Society is now concerned that tea enthusiasts in the provincial capital of
Guangzhou (Canton) are buying up large stocks of brick tea and hoarding them.
There are now tens of thousands of people in Guangdong
Province collecting pu'er tea as an investment. One giving better
returns than the stock market.
A highly speculative investment because it also
relies on the ability of the pu'er drinker-collector to know which teas will improve
over time. Although most pu'er do actually improve in quality with age, if properly
made and stored. However, not all do.
Recent tea auctions across China have fuelled speculative buying in pu'er
cakes. One auction held in Yunnan last March, had a century-old pu'er tea cake (20g) lot
which was bought by a Hong Kong tea collector for 7,000 yuan (US$840).
Some traders in Guangdong are hoarding as much as tens of
tons of pu'er each. Only a fraction of the pu'er now arriving in the province is being
traded. Yunnan's Chambers for the tea industry said the production of pu'er began to grow
very quickly in 2003 and accounted for about 30% of the 78m kg of tea produced
in Yunnan last year. Tea industry officials also acknowledge that it is difficult
to know the true production and sales of pu'er as figures often quoted are from
scattered operations with many private transactions.
Pu'er is expected to account for 70% of Yunnan's tea production in 2005, which has come as
big surprise to an industry in rapid export expansion.
Guangdong's mania for pu'er is not only affecting private auction prices in Canton,
since the raw materials for making most pu'er cakes these days are the same as those
for other Yunnan teas. This year's spring crops saw further price increases ...
On The Market
Twinings, not known for its aggressive branding is changing its marketing focus
in the wake of stiffer competition in all areas of tea retailing. The parent
company Associated British Foods has given its US marketing account to New
York-based marketing agency BrandBuzz, which is part of Young & Rubicam Brands.
Past marketing campaigns by Twinings in the USA have been subdued affairs,
so it is expected that the new promoters will set a new pace. Other clients
of BrandBuzz include Cadbury Schweppes and Americas Beverages. PepsiCo and
Unilever are set to re-launch their Lipton Ice Tea brand in the US following
a product makeover. The lemon-flavoured tea drink has been repackaged and
reportedly features a new mystery formula. Two formulations of the brand -
Lipton Original Iced Tea and Lipton Iced Tea - will be launched across the USA
later in March 2005. Lipton Original, which the makers say is made with freshly
brewed tea, has been reformulated to contain less sugar. It will be sold in 16oz
glass bottles and has a new sporty look. A new diet version also joins the
nine-variety lineup, which also includes sweetened, unsweetened, lemon,
extra sweet, raspberry, green tea with honey, and diet lemon and peach.
New Lipton Iced Tea will be available in four flavors: lemon, diet with lemon,
green tea with citrus and diet green tea with citrus. The teas will be sold
in 20oz and 1.5L and 2L plastic bottles, as well as 16.9oz 6-packs and 12-packs.
An antioxidant logo will be included on packages of Lipton Original and
New Lipton Iced Tea as well as on Lipton tea-bags. The naturally
occurring 'better for you' benefits of tea are now being validated through
science, claims the Pepsi-Lipton Tea Partnership. The launch of Lipton Original
and Lipton Iced Tea will be supported by national television advertising, as well
as a print and online advertising, in-store sampling and promotions.Like many
companies with international tea brands, India's Tata Tea (Tetley) is slowly
retreating from the business of running Indian tea estates. Eight of
Tata's freehold tea estates are up for sale in southern India.
The estates, located in Tamil Nadu and Kerala. There are 17 others which are
on leasehold land and these will be transferred to employees of the company.
Tata Tea says it has decided to leave the plantation business because it wants
to focus on its core business of instant and branded tea products. As Tata Tea
has grown, its plantation business contribution, which was close to 80% of
the company's income 20 years ago, has now fallen to less than 15%.
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Origins of Kakiemon
The mystery of an exclusive porcelain
[Article from The Tea Business February 2005]
When you look at kakiemon porcelain you become spellbound by its simplicity.
Instantly aware of the whiteness, the minor inclusions of colour and uncluttered
features. It is elegant porcelain art. Modern tea-sets from the Kakiemon kiln are
more likely to be acquired by serious porcelain collectors these days than tea
enthusiasts ... mere tea drinkers are priced out of this market! That said, a
single yunomi or handled teacup isn't out of reach for some casual tea pottery
collectors. Kakiemon ware is ideal for serving tea. Its bright, pure white
translucent nature providing the ideal background for tea of all colours.
Tracing the past
Kakiemon is as popular today among dedicated collectors as it has ever been.
Exported throughout the early years of the 'golden age' of the Japanese
porcelain trade, along with Imari ware, old porcelains still lie around stately
homes all over Europe. Many of these are uncatalogued and the history of sale
untraceable. Just as frustrating are details on kakiemon's past. The founding
and early period of kakiemon porcelain is the subject of much discussion among
historians and collectors. The records give no clear reason for the establishment
of the kakiemon kiln, nor the creation of its famous patterns. The reasons for
moving to Arita in 1635, where the kiln resides to this day are still largely
a mystery. It is known that the first Kakiemon served for Nabeshima Tadanao,
the second Nabeshima, and one of the oldest centres of porcelain art in Japan.
The first kakiemon was a student of the famous potter Takahara Gorosichi before
acquiring the name Kizaemon. It is thought that Kizaemon leant the basic
kakiemon techniques while serving at Nabeshima but why he was allowed
to establish independently is a great mystery. The Nabeshima clan was very
powerful over the whole region of northern Kyushu Island and guarded its
rights to porcelain manufacture fiercely. Two popular theories do shed some
light on the origins of Kakiemon's patterns, although neither can be supported.
The first states that in 1629, Kizaemon was introduced to the Chinese
red-picture porcelain which was then being brought to the Imari area from
Jing-de-zhen (some suggest by the port of Nagasaki). The red-picture technique
or aka-e as the Japanese called it was
being studied by merchants and potters at Imari, a nearby port town and one with
long-established connections with Arita. It is thought that aka-e techniques were
passed on to Kazaemon with some wares produced in the early 1630s. The second idea
suggests a much later date. Sometime around 1643 with designs created from materials
and pieces brought to Kizaemon by merchants of Chinese porcelain, who demonstrated
the secrets of painted porcelain ware. It is known that Kazaemon produced the aka-e
style pottery while at Nabeshima. Unfortunately no articles of this ware have ever
been discovered. Records show that the first aka-e type kakiemon was sold in 1647.
However, pieces of this work have never been found in Japan. It is thought this
kakiemon might have been similar to those of kokutani, the early iro-e porcelain art.
Unless one of the Nabeshima period pieces turns up, the mystery of Kakiemon's origins
will always be shrouded with mystery. Many of the oldest kakiemon porcelains are now
held by museum trusts, or in private-corporate collections in Japan. Infrequently do
any such porcelains turn up at auction.
Jeweller crafts two
karat diamond teabag
Teabags may come in all shapes and sizes nowadays but never before studded
with a sparkling array of diamonds. The world's most expensive teabag,
commissioned by Unilever, has been created by Boodles jewellers. The diamond-clad
teabag, worth GBP7,500 (US$14,000), was made to celebrate 75th birthday of Brooke
Bond PG Tips. It took three months to finish, being hand-crafted using no less
than 280 diamonds. A Brooke Bond PG spokesman said, "Since it's the brand's
75th birthday, we wanted to do something special to remind people just how much
they love the great British cup of tea." The teabag will eventually be used as
part of a prize draw to raise money for Manchester Children's Hospitals, a
charity chosen by workers at the Brooke Bond PG Tips factory in Trafford Park
near Manchester.
The Robinson Half Chest
bought by museum
It took the owners of Historic Tours of America over six years to decide whether
or not a small and battered wooden box was worth the asking price. In the end,
the tour operator decided it was and bought the article. They won't say how much
they paid, but feel justified they've spent their money wisely on what is quite
probably a priceless historical artifact. The wooden tea chest, very much looking
its age has an 18th century mariners' game called Nine Man Morris carved on the
bottom. It is believed to be only one of two surviving from 16th December 1773
when 60 Colonists boarded three ships of the British East India Company docked
at Boston harbour. The colonists threw tea cargo overboard, apparently angry
at the British Parliament's taxation and rights granted to the East India
Company. The East India Company had a virtual monopoly over the American
tea trade. The tea chest will be the centre-piece of the Boston Tea Party
Museum that the tour operator is rennovating and scheduled to open sometime
in 2006. The old tea chest, known as the Robinson Half Chest, was reportedly
found washed ashore by John Robinson shortly after the 'rebellion'. The
chest is then thought to have been passed on to his descendants. The current
guardians of the tea chest, Andre and Nancy Goodman, agreed to sell it to
Historic Tours on the condition that it would be displayed to the public.
CHRYSANTHEMUM TEA'S LUTEOLIN UNDER THE MICROSCOPE
Hot infused chrysanthemum flowers, a popular flower scented drink with the Chinese,
has been found to contain a cancer-fighting ingredient a team of researchers lead by
Prof. Shen Han Ming reports. The new information on chrysanthemum tea is the result
of a three-year study into the medicinal properties of this fragrant flowering plant.
The main findings of the study are to be presented at the Inaugural International
Congress on Complementary and Alternative Medicines, being held February 26-28 in
Singapore. The discovery that chrysanthemum flowers, which have a long history of
use in making popular Chinese health teas, contain curative ingredients didn't
come as a surprise. Chrysanthemum tea is used in traditional Chinese medicine
and is known for its 'cooling' anti-inflammatory properties. What is new is a
demonstration of the effects of their flavonoid antioxidants on cancer cells.
Shen's work showed that the flower's ingredients have the ability to impair
the growth of certain cancer cells grown in cultures. The research group studied
cell responses to several flavonoids occurring in a particular species of
chrysanthemum grown around Hangzhou, eastern China. They found that one type
of antioxidant flavonoid called luteolin, binds to cancer cells, eventually
kills them. The Professor Shen's team has studied the effects of luteolin on
a range of common cancers, including colon, breast and cervical cancer in cell
cultures and has found the chemical to work on all three types. The researchers
now aim to extend this work to in-vivo animal studies. Commenting on the
Singapore meeting, Professor Yong Eu Leong, chairman of the organizing committee,
said the purpose of the meeting is to examine traditional and alternative medicines
under the microscope of Western scientific standards. The congress on
Complementary and Alternative Medicines is expected to attract more than
500 practitioners and health-care professionals in both Eastern and
Western medicines.
For further information on the porcelain art of Kakiemon
contact Gray & Seddon
NEWS & ARCHIVE ENQUIRIES
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Doctor makes case
for fluorosis tea link
A tea drinker
drinking eight cups of this instant tea a day could consume up to 8mg of fluoride
The fluoride in tea debate is about to broaden with reports on impending health
cases and a crop of scientific studies on the issue. Old studies too are surfacing
with fluoride tea data from previous research being examined more closely. With this,
tea suppliers are having to take the issue more seriously. The recent case reported
to the American Journal of Medicine by Dr. Michael P. Whyte, a bone specialist at
Shriners Hospital for Children is a extreme one but it does highlight a health concern
not only about tea but the inclusion of fluoride in food and water. The case
involved a 52-year-old woman from St. Louis with a mysterious bone disease. Her
condition included a stiff spine and aching back. Whyte, concluded she had a disease
that afflicts people in remote regions of Tibet, Mongolia and China, namely a rare
skeletal fluorosis. Skeletal fluorosis, or a weakening of bone occurs when people
are exposed to very high levels of fluoride over long periods. Fluoride becomes
embedded within bone structures eventually making it weak and brittle. In places
where the disease is common, water is often the cause as its fluoride ensures
high daily consumption. In the United States, where drinking water is filtered,
low levels of fluoride is added to prevent tooth decay. But that's not enough
fluoride to produce disease. Dr Whyte reviewed all possible sources of the St Louis
woman's fluoride; everything from toothpaste and mouthwash to her teflon-coated
pans. The study eliminated other potential sources of fluoride exposure such as wine,
bottled mineral waters, her domestic water supply, which contained 2.8mg/L of fluoride,
even environmental pesticides. All such sources were not high enough to account for the
excessive amount of fluoride found in the woman's urine. There was obviously another
source and one related to the woman's lifestyle. That other source was tea. She
apparently drank up to eight litres of strong instant tea every day and had done
so for most of her adult life. Studies of people in Tibet and other areas where
people drink large amounts of powdered "brick tea" have shown that
the beverage can be a significant source of fluoride, eventually leading to
skeletal fluorosis.
Instant tea's fluoride
Dr Whyte tested the St Louis woman's tea and found that her beverage of choice added
between 26mg and 52mg of fluoride to her diet each day. That made her total daily
fluoride intake from all sources range from 37mg to 74 mg. This is extremely high.
The EPA allows up to 4mg/L of fluoride in drinking water, based on the calculation
that it takes at least 20mg of fluoride per day, every day, for 20 years to produce
crippling skeletal fluorosis. By contrast, FDA permits only 2.4mg/L in bottled water.
WHO sets an optimal level for fluoride in drinking water at 1.2mg/L, while the U.S.
Public Health Service says the concentration of fluoride in drinking water should
not exceed 1.2mg/L. Whyte analysed the fluoride levels in several supermarket
bought instant teas and found they contained between 1mg/L and 6.5mg/L of fluoride.
A tea drinker drinking eight cups of this instant tea a day could consume up to 8mg of fluoride.
Young people today ...
an impatient generation
The British Tea Council is presently organizing a campaign encouraging people
to drink more of their favourite tea. Four cups of tea each day in fact, for
the good of everyone's health. The Tea Council is particularly concerned about
decreasing consumption among young British women; the main buyers and drinkers
of most mainstream tea over the years. The Tea Council conducted its own research
on tea drinking trends in Britain which alerted them to the current problem.
Although the data showed that young women are increasingly drinking tea rather
than coffee, they are also preferring water over tea. The Tea Council's
research indicates that tea consumption for women aged 20-34, as a share of
total drinks, dropped from 38% in 1994 to 29% by 2003. Over the same period,
mineral water and fruit drinks nearly doubled their share of the market.
It would seem that young British women prefer to drink bottled water, soft
drinks in cans as well as alcoholic drinks such as wine. Tea marketers
responding to the data think they might have identified the root cause of the
UK's shrinking tea sales. Impatience! They insist that the real problem with
tea lies with the time it takes to brew it. Young people today feel the process
of making and drinking a cup of tea in the home is too lengthy and so favour
read-to-drink products instead. With so little time to spare, even the teabag
isn't quick enough for them. The survey did not investigate attitudes of young
people to any quality issues concerning British mainstream tea. The National
Diet and Nutrition Survey has previously published figures showing that in
Britain people over 50 now drink twice as much tea as people aged between
19 and 24. Unless these current trends change, tea making, in Britain at least
is set to become an old-folks' pastime.
On The Market
Trendy coffee alternatives for young working women (tea actually) are being considered
by Tetley as it seeks to develop a modern brand image for its tea business. UK towns
and cities are now teeming with coffee bars after an explosion of the marketing theme
over the past ten years. The number of branded coffee bars almost quadrupled in size
in the last 5 years with turnover for 2004 expected to surpass US$1.8bn. Surprisingly,
few of the major coffee chains have a branded tea on the menu. Starbucks, the
largest coffee shop chain in the UK, sells chai teas under their own Tazo brand.
Tetley think a chai-style tea could be sold more widely through established coffee
shops. Chaya is Tetley's answer and it wants to sell the chai throughout one of the
well-known coffee bars. Chaya teas will be sold as a liquid concentrate, rather than
teabags. It would be mixed instantly with frothy milk for a sweet, creamy chai-like
tea. Tetley is the second biggest teabag brand worldwide and a market leader in the UK.
Known primarily for its teabags which are consumed in the home, Tetley's new range of
teas denote a shift towards alternative market areas through an attempt to penetrate
the UK's lucrative high street coffee bars. The move could be another marketing
embarrassment for Tetley, if not costly error. Not only are they trying to introduce
another new brand, costly enough, they want to distribute through the retail coffee
bar (tearoom) sector. A sector notorious for its greedy high margins and very low
supply costs. The concentrate may have to be teabag cheap to sell in this market.
Then there's the question of Chai itself. Spicy milk-rich teas which have yet to
establish in the health-conscious USA after 5 years of heavy promotion. Not even
Starbucks can convince the American public to buy this tea. Teas the Brits have
little understanding of. The UK tea and coffee chain, Whittard of Chelsea, is
having a much harder time lately as British shoppers deserted the high street
towards the end of last year. The company's sales targets were off the mark with
current sales struggling to recover from one
of the weakest Christmas trading periods for many years. High-street sales rose
a mere 1% during the normally busy eight weeks to January 23, and were flat
throughout much of December. Whittard, the London-listed company, with more than
100 retail shops in the UK, announced a pre-tax profit of only GBP334,000 (US$0.62m)
for the second half-year's trading to November 28, 2004.
This compares with GBP514,000 (H1, 2004). Whittard's shares, fell by 1.5p to GBP1.58
(US$0.84) 28/1/2005, having fallen from GBP2.20 since June 2004.
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FRAGRANT GREEN
Yellow Mountain's delicious green tea
[Article from The Tea Business December 2004]
The Yellow Mountain region of Anhui province has an ideal climate for
cultivating and processing unique kinds of whole leaf & curled leaf-bud
green teas. It has a long history of artisan production which has innovated
many different & fragrant styles of mountain tea. The region's comparative
isolation has been helpful in terms of modern requirements for healthy & natural
teas. The lack of industrial development has meant the preservation of a clean
environment and the continuation of centuries-old cultivation practices, which
are now called 'organic' farming. Today the fragrant green teas of Yellow
Mountain hold pride of place in any tea rankings. We review a short list of
ten of the most well known teas originating from Huangshan and the
neighbouring Qi Yun area.
Yellow Mountain
Yellow Mountain lies central and to the northerly most edge of China's
tea-growing region. It forms part of Anhui, to the west of Jiangsu province
and the city of Shanghai. It is a land full of plains and spectacular mountain
features. The main mountain areas lie in the central west and south of the
province, not far from Tunxi city. The region is best known for its scenic
attractions at Huangshan, (Yellow Mountain), and Mount Tianzhu. And the
many Buddhist temples in the Jiuhua, a sacred place & mountain area that
attracts visitors from all over the world who come to enjoy the
peacefulness of its unusual mountains. But the region is also known its
fragrant green teas. Many of which are on the Ten Famous Teas list.
Because the province as a whole has not had the industrial development
of the coastal areas its location is considered pristine and ideal for
growing pollution-free tea. By far the greatest quantity of tea produced
in the area is green tea. Although much appreciated all over China,
these magnificent teas are virtually unknown elsewhere. The most famous
green tea of them all is the Yellow Mountain Small Leaf otherwise known
as, Huangshan Maofeng. Very much prized for its beautiful leaf
appearance and unusual fruity aroma. There are many green teas
originating from this region, but they can all be grouped by
leaf form; (i) curled leaf-buds often downy, (ii) whole-leaf forms
and (iii) rolled teas.
The tea-makers of Yellow Mountain are superb artisans of the fragrant
leaf, producing vast amounts of tea by traditional hand and pan techniques.
Given the right kind of harvested leaf the Yellow Mountain's tea men can
achieve creations with curiously exotic fragrances unequalled in the world
of tea.
Huang Shan Mao Feng
Fresh, spring Huangshan Maofeng is a bright, crisp & fragrant green
tea that is a revelation to green tea drinkers unfamiliar with Yellow
Mountain varieties. Unfortunately this icon of Huangshan can really only be
acquired at its peak locally and at the time of production. It's shelf life,
like so many fragrant green teas, is short. This famous Maofeng tea holds a
quite distinctive flavour & aroma. High grades consist of glowing, downy
yellow-green leaf buds, which possess a characteristic sweetness with an
almost lychee berry fragrance. Infusions of Huangshan Maofeng are brilliant
lemons, flower scented with a slightly dry-astringent mouth feel. Light
infusions of the tea contrast this dryness with some sweet aromatic notes.
Made in the Chinese fashion the leaf will play on the surface, intensifying
its fragrance. The tea will give at least five infusions from the one
serving of leaf, making it one of the most 'giving' green teas of its kind.
Yong Xi Huo Qing
Sometimes referred to as Anhui's 'gunpowder' tea and reportedly made since
Ming times in the Jingxian area of the province. But that is where the similarity
with gunpowder ends because this Yellow Mountain tea is much more refined, having
a wonderfully perfumed nose and very subtle & delicate flavour. Yongxi Huoqing is a
rolled-leaf tea, however the balls are not spherical but rather shaped like water
drops. The fragrances are characteristic of Yellow Mountain green tea. They are
naturally part of the leaf, no scent being added to the leaf during processing.
As for Yongxi Huoqing's infusions, they are sweet & pale yellow greens.
It is justly among the top artisan green teas still in production. Not
surprisingly it is another of the famous ten.
BARLEY TEA, A FAVOURITE
WITH THE JAPANESE
There are many grain teas made in Japan but mugi-cha or barley tea remains
the most popular. Even with the current obsession with coffee, barley tea
(roasted grain or bottled tea) is widely sold at supermarkets as well as
roadside vending machines. The commercial grades of barley tea are conveniently
packed in envelope-sized tea bags and filled in big shiny yellow packets,
which frequently inhabit the bottom levels of supermarket shelves. A considerable
quantity of loose grain is sold through specialist food & tea shops and
these are the right sorts of places to get the best mugi-cha. Ordinary mugi-cha
is made from a variety of barley called rokujo. This grain roasts very well and
has the right amount of protein & carbohydrate for delicious barley tea.
Variances in grain quality and the roasting technique give rise to a great
many kinds of mugi-cha. Barley is roasted in three stages. A short pan roast
first for about 90 seconds is followed by a much heavier roasting
at 200 deg C to 240 deg C for 5 minutes. Stronger oven roasting follows
which may last for up to one hour. Several roasting techniques are in
common use; sand roasting, hot-air roasting, drum and direct-fire roasting
all find specialist uses. Special, high quality mugi-cha is made from de-husked
barley which is carefully grill or net roasted. But whichever roasting method
is used it is important that the grain is heated sufficiently to its core in
order to make a more soluble infusion and reduce cloudiness.
For further information on the tea-growing regions of Yellow Mountain
contact Gray & Seddon
NEWS & ARCHIVE ENQUIRIES
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WORLD TEA HITS
RECORD HIGH
Tea production worldwide reached such levels in 2003 owing to China's push
to boost its international share of the black tea market: now worth US$4.8bn
World tea production in 2003 reached a record 3.15bn kg, an increase on 2002
figures by 75m kg according to the United Nations' Rome-based agency, Food
and Agriculture Organization (report 6th December). The FAO accounts for this
by assuming favourable weather conditions. India again accounted for a major
slice of production at 27.4%. Next China with 24.6%, and then Sri Lanka with
9.7% and Kenya, 9.4%. Despite the record production data, auction prices
remained stable in 2003. The FAO's composite price averaged US$1.48 a
kg between January to June 2003 and increased to an average of US$1.55 a
kg in the second half of the year: a normal seasonal variation.
Tea production worldwide reached such levels in 2003 owing to China's push
to boost its international share of the black tea market: now worth US$4.8bn
(auction). World tea production has grown rapidly over the past 25 years.
In 1980, figures stood at 1.85bn kg. By 1999 2.89bn kg of tea was officially
recorded. Higher production will inevitably follow in anticipation of new
markets opening up in the USA, Eastern Europe and Asia. The minnows of the
black tea world are increasing acreage year on year, China's immense
capacity remains largely unchallenged, while producers in Assam,
Ceylon and Kenya, so dependent on cheap mass labour, are investing in
automated harvesting machinery to increase productivity.
Vietnam, welcomed
to the green tea club
The three-day Green Tea Festival, held in Shizuoka, Japan
drew wide participation from over 90 companies from Vietnam, China and India
Vietnam has become the newest member of the World Green Tea Association. Vietnamese
green tea producers (Vitas) officially joined the fledgling tea association on 1st
November at the three-day Green Tea Festival, held in Shizuoka, Japan. The festival
drew wide participation from over 90 companies from Vietnam, China and India involved
in production and distribution of green tea products. The World Green Tea Association
was set up amide concerns that green tea distribution could fall victim to
the multinational food businesses. The new association aims to foster active
co-operation among established as well as emerging countries involved in green tea.
Its remit will tackle issues specific to traditional & modern production and
distribution of green tea. A transactions forum is also envisaged as well as
a centre providing information important to green tea commerce.
Although still barely visible on world markets, Vietnam's green tea accounts
for a fifth of its tea exports (8m kg); a tiny amount compared with other
association members. Vitas's ambition is to drive exports of green tea to
consumers in Japan as well as the growing US market. To this end Vietnamese
producers have modeled green tea facilities on the Japanese system. Installing
advanced factory technology and quality assurance measures in order to meet
future markets requirements. The country's tea industry wants to increase the
proportion of green tea it exports to 60% of production by 2010. Vietnam is
among the world's top ten countries in tea cultivation acreage and output.
The value of Vietnam's tea exports to Japan rose from 50m Yen in 2003 to more
than 70m Yen in the first nine months of this year.
Tea in Vietnam
Contrary to what one might expect, bearing in mind Vietnam's position next door
to China, commercial tea production came with the colonial French in the first
decade of twentieth century. The French established plantations and a rudimentary
tea industry with nurseries north of Hanoi established by 1918. In line with its
politics, by 1945 tea production had disseminated into northern and southern
regions. Black tea production was concentrated to the north and managed under
the Soviet Union. Production was badly managed and tea quality poor. Not
until the end of the 1970s did Vietnam's tea industry re-organize with the
purpose of improving yield & tea quality. In 1980 a trade & industry
organization, VinaTea, emerged which provided a platform for greater
productivity and better marketing. Production however was of low-grade
black tea exported primarily to Iraq. Over the twenty years since 1980
production has almost trebled to nearly 60m kg (2000), while exports
increased more than four times to 42m kg. Government policy in the 1990s
has been to open its tea industry to joint ventures, several of which have
been established with India and Japan. Emphasis post 2000 has been on the
development of high-grown tea at gardens located towards the Chinese boarder regions.
On The Market
Japanese food conglomerate Kagome announced its latest research on barley tea,
claiming that it improves blood circulation. The company's scientists presented
their findings at the 14th meeting of the Society of Soft Drinks Technologies,
held in Japan on 27th October. Kagome's researchers had previously discovered
some unique blood properties of the ingredients contained in barley tea, which
is a common health drink in Japan. According to Kagome, regular intake of barley
tea improves blood fluidity owing to alkylpyrazines, key flavour substances found
in the grain tea. Kagome is obviously delighted by the research since it markets
a barley tea beverage under the trade-name of Rokujyo Mugicha. Sales of barley
tea in Japan have been falling over the past ten years inline with other traditional
beverages. Twinings announced in December it would enter the UK's mainstream tea sector
(tea bag, black tea) by launching a new brand called Twinings Everyday Tea to compete
with existing products. Twinings, considered a speciality tea brand is owned by the
British food producer, Associated British Foods. Surprisingly it is Twinings first
attempt to enter the British tea market since it operates almost exclusively in the
non-mainstream tea segments, of which it claims a 68% share. However, the company
has only a 6% share of the black tea market, which is worth GBP491m (US$956m) in the
UK. The company's new tea will compete with some formidable brands such as PG Tips,
Tetley, Typhoo and Yorkshire Tea, owned by Unilever, Tetley (Tata), Premier Foods &
Taylor's. Companies that spend huge sums maintaining market share of this mature
sector. The ABF brand says the launch will contribute significantly to its goal of
doubling its UK business by 2008. The Scottish plantation & distribution firm
James Finlay is in negotiations with the Vietnam Tea Association (Vitas) to
develop the tea production infrastructure in the country. Finlay's involvement
will span basic R&D and development of Vietnam's emerging tea industry. The plantation
firm will also provide consultancy services on management & production
issues to Vitas. Finlay is expected to invest in new factory facilities to improve
quality & capacity of Vietnamese black tea, from which they will buy up to 10m kg
yearly. For a brief period until the end of 2000, the Glasgow-based James Finlay
was a public company trading on the London Exchange. Difficult years for its Kenyan
plantations in the 1990s forced the owners John Swire Ltd to de-list and transfer
control to Scotts' of Greenock, part of the Swire Pacific Group. James Finlay
was established in Glasgow in 1750. It's main activities include plantations, tea
manufacturing and trading.
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